Luxury Car Brands at Luxury Prices

Forbes reports that each of these cars will have significant impacts on the brands they represent, which will outpace the impact of their corresponding sales volumes. I think that’s a very interesting comment and probably quite accurate. At $412,000 and with a two-year waiting list, Rolls-Royce’s 2008 Drophead Coupe (the quintessential convertible), will do more to hype their image as a car company for the rich and powerful than it will for their bottomline. These cars are meant to represent quality (i.e., extravagance) not quantity (i.e., most people can’t afford them).